Cider Seen as Next 'Craft' Brew as Sales Climb | News - Advertising Age »
I can’t agree more. Slowly I have seen more and more craft ciders appear on the store shelves along side the craft beer selections. Also the few names we have in Hard Cider, Woodchuck, and Hornsby have both been putting out interesting varients for a while.
I can definitely see Hard Cider becoming a craft beer/ Homebrew nitch.
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Strong Waters: A Simple Guide to Making Beer, Wine, Cider and Other Spirited Beverages at Home

